Axel SOORIAH

Axel SOORIAH

http://www.panash.io

Frameworks are not a substitute for thinking.

How to think for yourself, unlock your creative potential, and move from linear to non-linear results. I recently had a conversation with a product leader turned solopreneur about the role a product leader should play in an organisation and how they invest their time across a range of responsibilities. The

How can your product survive an economic downturn?

It is no secret that Europe and most of the world is heading towards a recession. As the market takes a down turn, many tech companies have received notes from their boards and investors to rethink their strategy over their coming months. The focus now is not so much about

High-integrity commitments

What are they and why should you pay attention. If you are in a typical, feature-team based product organisation, it is likely that you're regularly being asked by a project manager, a program manager or other stakeholders to provide dates and estimates of when you believe a work increment is

Panash x SVPG: lessons learned from spending 3 days with Marty Cagan & co. Part 1.

This article is part of a series of 3 articles dedicated to the SVPG application-only event which took place in London in May 2022. As part of SVPG's Coaching the Coaches initiative, we were invited to join Marty Cagan and 3 of his SVPG Partners in London for 3 intense,

Unpacking product team progression and performance

A framework to help your people grow and in turn grow your business (not the other way round). A few years back, I was brought into 11:FS Foundry to help build a strong product practice under the Head of Product. A few months in, we were recruiting new product

3 frameworks to craft your product strategy

If I've learnt anything in the past 10 years working in product, it's that different people look at Product Strategy from different perspectives, and every individual seems to have their own recipe for what works in their context. However, I've found it incredibly useful to look at diverse sources of

Design sprint meets Dual Track

How we took ideas from the famous methodology from Jake Knapp and Jeff Patton and made something work for our team. Back when I was at 11:FS Foundry, our team was very much focused on delivery. We were building a Banking-as-a-Service platform (BaaS), had a lot of competitors, and

We are Qualiopi certified! 🎉

For those who've been on this journey before, you know that it isn't the easiest thing. So we're super excited to share the news, specially for our (prospective) clients who have staff on a France-based payroll. This certification makes our training and coaching programs more accessible for France-based companies through

The step-by-step guide to successful product discovery

Discover the 4 essential steps to work through for your team's product discovery

How to convince your manager to spend more time on Discovery

Over the past couple of years, a lot of you have reached out and asked how they could get their managers to spend more time on Discovery. For that, I thank you. I probably wouldn't invest too much time in convincing your management to invest in Discovery if you are an individual contributor.